Data

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If this occurs, then there’s an opportunity no advertiser, writer, information provider or facilitator would ever have the ability to perceive why a campaign ‘works’ or not and might be depending on Google’s obfuscated resolution for future success. Still, it will be naive for any of these firms to decide on the place to prioritize their publish-cookie investments earlier than Google has clarified the way it will profit from the Privacy Sandbox. Will Google have privileged access to data round FLoCs? Some of those outstanding questions might come from the group of IAB Europe members Google has agreed to fulfill with over the next weeks to debate its stance on person-degree identifiers. The hope being that if ad tech vendors can persuade publishers to support these alternative identifiers then it opens up a profitable house where Google isn’t a competitor — particular person cross-web …